Championing Teams. Empowering Communities.

At NĒILL, the name means champion—a legacy inspired by the Irish name Niall, rooted in words like honor, passion, victory, and cloud. For us, it’s more than a name—it’s a mindset. We believe every athlete, coach, and fan deserves to feel like a champion.

Built for the Love of Sport

We’re a family of athletes, coaches, volunteers, and superfans based in Hugo, Minnesota. Born out of our deep passion for youth sports and frustration with the same old gear and limited order windows, NĒILL was created to offer something better: high-quality, custom-designed apparel that’s always available—and never boring.

Stores That Never Close

Short windows and paper forms are a thing of the past. NĒILL team stores are open 24/7/365, giving families and fans the flexibility to order when it works for them. Our partner organizations earn fundraising dollars year-round—no limits, no deadlines.

Apparel With a Purpose

We proudly donate 10% of every sale to our partner teams and organizations. Supporting youth sports isn’t a side benefit—it’s central to our mission. When your community wins, we all win.

Design-Led, Athlete-Approved

With over 20 years of professional design experience for some of the world’s biggest brands, we bring a bold, creative approach to every product. Our in-house team collaborates with partners to build apparel collections that fans actually want to wear.

Always Evolving, Always Responsible

Our print-on-demand model means zero overproduction and minimal waste. We only make what’s needed, when it’s needed—allowing us to continually update designs, try new ideas, and push creative boundaries without harming the planet.

Want to Team Up?

Whether you’re looking for a full-service apparel partner or want to supplement your existing program, we’re here to help. Learn more on our Partnership Page or get in touch today.